480% organic traffic increase for a multi-location real estate brand.

• +480%

  Organic traffic increase

• +320%

  Ranked keywords growth

• +390%

  Traffic value increase

• 0

  Data loss during migration

The Challenge

Legacy CMS, scattered locations, zero organic strategy

• Outdated CMS

  The site ran on a legacy Russian CMS with no SEO capability. No proper URL structure, no schema support, no page speed optimization. A complete migration to WordPress was required without losing any data or existing rankings.

• No Location Strategy

  Multiple office locations with no dedicated location pages, no local intent targeting, and no structured data. Buyers searching for local properties couldn't find the brand.

• Broken Internal Architecture

  Dead internal links, orphan pages, no clear hierarchy. Crawl budget wasted on junk pages while revenue pages were buried. The on-site property search returned dead ends.

• No Content Strategy

  No high-intent money pages targeting buyer and seller queries. No pipeline-stage content mapping. The site existed but generated almost no organic leads.

What We Did

Technical rebuild, content strategy, and authority building

1. 1

   Full CMS Migration

   Migrated the entire site from a legacy Russian CMS to WordPress. Zero data loss. Clean URL structure. Full redirect mapping. Post-launch monitoring to catch any indexation issues immediately.

2. 2

   Location Page Architecture

   Built dedicated location pages with tight URL structure, local intent signals, LocalBusiness schema, and internal linking routes that concentrated authority where deals happen.

3. 3

   Technical SEO Overhaul

   Core Web Vitals optimization. Removed bloat. Fixed broken internal links. Rebuilt pathways to money pages. Cleaned crawl budget. Blocked noise. Prioritized revenue pages. Fixed the on-site property search.

4. 4

   Content and Authority

   Created a content strategy mapped to pipeline stages. Wrote and published money pages for high-intent real estate queries. Coordinated strategic PR links, only relevant and credible placements. Pruned dead weight content draining authority.

The Results

Compounding growth across every metric that matters

Why It Worked

Four principles that drove the results

• Local intent first

  Purpose-built location pages with schema and internal linking routes that concentrated authority where deals happen. Every page mapped to a real buying journey.

• Speed and structure

  Faster pages, cleaner architecture, less crawl budget wasted on junk. The migration alone unblocked months of pent-up ranking potential.

• Content that converts

  Money pages written for high-intent queries, not vanity keywords. Supported by credible, PR-grade backlinks that built trust in Google's eyes.

• Relentless pruning

  Dead pages cut. Crawl budget freed. Link equity funneled to winning assets. Less content, more authority per page.

Other Case Studies

Different vertical, same playbook.

• Supplement Brand Link Building Case Study

  Case Study: Supplements 267% organic traffic increase for a DTC supplement brand. A direct-to-consumer supplement brand needed to break through entrenched competitors on high-intent commercial queries. We built a targeted link building campaign focused on revenue pages,…

  Read case study →

• Crypto Link Building Case Study

  Case Study: Crypto 580% traffic value increase for a crypto publisher. A crypto publisher with strong on-page SEO was invisible on the queries that drive revenue. The content was solid. The backlink profile was empty. We built a targeted link campaign using guest posts on vetted…

  Read case study →

• FMCG Link Building Case Study

  Case Study: FMCG 248% traffic increase in 60 days for an FMCG e-commerce brand. A mid-sized consumer goods e-commerce site was suffocating in the SERPs. Solid products. Technical debt killing visibility. We combined a technical SEO overhaul with 12 targeted high-authority link…

  Read case study →